Seagram's Gin Presents American Portraits

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A BRANDED CONTENT ABOUT 4 ICONIC CHARACTERS

The American Gin has been communicating American Originality for years through magazines and billboards, in a vintage style, a throwback to the 1950´s. Once the Seagram´s Gin brand image was consolidated, it was time to give a meaning to the brand positioning by giving names to the truly original Americans – who in the 1950´s gave form to modernity: Diana Vreeland, Charles & Ray Eames, Frank Lloyd Wright and Raymond Loewy.

The aim of the American Portraits project is to give everyone the chance to find out more about these iconic characters. By finding out about their lives and work it´s inevitable that we reconsider our way of seeing the world and understanding why the design of objects that surround us have the shapes they do or why the buildings and cities we live in are like they are. We believe that today, just like in the 1950´s, we´re going through a process of constant redefinition of industry and our own society, which needs to look back to find sources of inspiration. As the motor of change is always in origin and creativity, the visionary capacity of all these well known people could serve as a guide to reinvent ourselves.